AdExchanger
4 months agoLucrative Long Tail: Why CTV Advertisers Should Think Beyond Premium Channels | AdExchanger
Advertisers are missing out on opportunities by limiting exposure to premium inventory only and ignoring smaller, long-tail CTV players.
Heavyweights like Disney+ and Netflix are driving up competition and costs for CTV ads, creating an opportunity for brands to explore the less crowded long tail of CTV. [ more ]