#premium inventory

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AdExchanger
4 months ago
Marketing tech

Lucrative Long Tail: Why CTV Advertisers Should Think Beyond Premium Channels | AdExchanger

Advertisers are missing out on opportunities by limiting exposure to premium inventory only and ignoring smaller, long-tail CTV players.
Heavyweights like Disney+ and Netflix are driving up competition and costs for CTV ads, creating an opportunity for brands to explore the less crowded long tail of CTV. [ more ]
AdExchanger
6 months ago
Marketing tech

OpenX Volunteers Itself As Head Of The CTV Cleanup Crew | AdExchanger

CTV advertising is facing challenges in its supply chain, including auction duplication and a mix of high- and low-quality ad products.
OpenX is reevaluating the CTV supply chain with its initiative called TV+, which reserves the CTV label for premium inventory and excludes resellers.
OpenX defines premium CTV as highly produced or curated content watched in a lean-back linear TV experience. [ more ]
AdExchanger
4 months ago
Marketing

Lucrative Long Tail: Why CTV Advertisers Should Think Beyond Premium Channels | AdExchanger

Advertisers are missing out on opportunities by limiting exposure to premium inventory only and ignoring smaller, long-tail CTV players.
Heavyweights like Disney+ and Netflix are driving up competition and costs for CTV ads, creating an opportunity for brands to explore the less crowded long tail of CTV. [ more ]
AdExchanger
4 months ago
Marketing

Lucrative Long Tail: Why CTV Advertisers Should Think Beyond Premium Channels | AdExchanger

Advertisers are missing out on opportunities by limiting exposure to premium inventory only and ignoring smaller, long-tail CTV players.
Heavyweights like Disney+ and Netflix are driving up competition and costs for CTV ads, creating an opportunity for brands to explore the less crowded long tail of CTV. [ more ]
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